Les Moyes — Clarity & Conversion
Copywriter + Messaging Consultant for Health Tech

The Silent Killer of Digital Health Pilots (and How to Defeat It Before Week-2)

The difference between adoption and failure isn’t features — it’s proof. I create frontline-first, evidence-safe messaging that clinicians trust, CFOs respect, and VACs approve.

Trusted by health tech leaders who know that “pilot success” means nothing without real adoption.

“We nailed the pilot… and still lost the deal.” Sound familiar?

Most digital health vendors blame features, pricing, or timing. But the real killer is hidden: week-2 adoption drop-offs, objections from unseen stakeholders, and VACs who never see the proof they need. That’s why I don’t just build messaging — I de-risk your entire adoption path.

Messaging built for every voice in the room — not just the buyer.

From clinicians to CIOs, CFOs to compliance — each has their own red flags. I give you the proof packets, language, and friction-reducing assets that make each of them nod.

Deliverables

A fast, flexible process designed for your internal chaos

3-Step Framework

  1. Audit What You Have – I assess your current messaging and identify risk zones (week-2 drop-off, stakeholder friction, compliance gaps).
  2. Build What You Need – I create targeted, ready-to-use assets built around workflow, proof, and role-specific objections.
  3. Arm Your Team to Win – You get the tools that make sales easier, procurement faster, and adoption more defensible.

Want messaging that survives the pilot and scales the win?

Clarity-first messaging

I translate technical value into clinician-grade plain English and lead with outcomes—so hospital buyers grasp “what changes” in seconds.

  • Outcome in first 2 lines (qualified: population • timeframe • date)
  • Jargon → clinician language mapped to Epic/Cerner workflows
  • Proof strip with a cited stat + “Methods →”
See examples

Funnel-aligned assets

Copy and collateral that match enterprise buying: Evidence brief, Epic/Cerner workflow one-pager, Security & Compliance packet, and decision FAQs.

  • Mid-funnel CTAs: Evidence brief • Workflow PDF • Security packet
  • Stakeholder-specific talking points (Clinical • IT • Procurement)
  • Measurable events wired into GA4 for real attribution
View services

Direct-response discipline

Persuasion without hype: specific promises, proof, and clear next steps—tailored for committee sales and skeptical audiences.

  • Specific promise → proof → CTA ladder (no vague superlatives)
  • Objection handling via FAQs & “Methods →” transparency
  • Compliance-safe language: observed/associated, no guarantees
Book a clarity call

How I Help

Messaging Strategy

Positioning, value propositions, and story alignment so every asset says the same thing — clearly.

  • Positioning & narrative
  • Funnel & journey audit
  • Compliance-aware clarity (health tech)

Conversion Copywriting

Sales pages, landing pages, emails, case studies — written for skeptical audiences without hype.

  • Sales & lead gen pages
  • Email sequences & nurture
  • Case studies & blogs

Consulting Partnership

Think of me as your translator: complex → clear, features → benefits, assets → a system.

  • Monthly advisory
  • Team workshops
  • Review & optimization

Proof: Recent Work

B2B / SaaS

Essential Business Templates

Reframed “templates” as a blueprint for freedom. Empathy + urgency + DR structure.

Read summary →
Financial Education

Budget Brainiacs

Shifted from “teach money skills” to “stop the cycle of money mistakes” for parents.

Read summary →
Consumer/Education

Meeka

Turned a generic product into a personal solution through empathetic storytelling.

Read summary →

Free Evidence Brief

“5 Copy Mistakes Health Tech Brands Make That Kill Conversions”

Get the Evidence Brief