How to Develop Your Ideal Target Market
If you’ve been in business for any length of time, you’ve surely noticed that some folks are a lot easier to work for than others. These people are super appreciative of all that you do for them, they don’t fuss or complain, and they pay your fees promptly.
Wouldn’t it be great if every client or customer was like that?
Well, you can fill your schedule with such folks. In fact, it’s not that difficult when you know how. And when you’ve filled your schedule with these type of people, you can tell everyone else that you’re too busy (you can even refer them to your competitors).
Imagine booking up your calendar – for weeks or even months – in advance. Not only can you take just the jobs you want, you can even raise your rates and earn more money.
And guess what?
Your ideal customers will be happy to pay you your higher fees.
Developing your ideal customer starts with analyzing your current and past clients or customers. Here are a few important questions to start with:
- Which ones paid on time?
- Which ones complained?
- Which ones tried to tell you how to do your job?
- Which ones trusted you enough to only occasionally check in to see how the project was going?
- Which ones were really happy with your work?
Now, these aren’t the only questions to ask, but they are a good beginning.
Once you’ve gone through your list of jobs you’ve done and separated your clients/customers into various categories, you need to pick the group that was the easiest to work with, that paid on time, and never caused any problems (or any other category that is important to you), then you need to analyze as many of their characteristics as possible to find common threads.
This process often seems overwhelming and intimidating, but it’s not really. You can learn how to do this in our upcoming webinar that will cover everything you need to know in order to do a fantastic job. The webinar is free and will cover the following:
- Which questions are most important to ask
- How to identify qualities of your ideal target customers
- Rating each customer against your criteria
- Developing an image of your ideal customer
- And so much more.
Now there will be a live Q&A session at the end of the webinar, so we must limit the number of seats to make sure we can answer all questions from our audience.
Fill in the form (Disabled) to reserve your seat. If there’s only one webinar you attend all year, this is it. This webinar will give you the information you need to transform your business and your life.