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"If you can't measure it, you can't improve it" - Peter Drucker.

Measuring the right metrics is critical to your success.

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Article Writing

"Being a good writer is 3% talent, 97% not being distracted by the Internet". - Anon

Articles bring people back to your website and keep you top of mind.

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"Either write something worth reading or do something worth writing." - Benjamin Franklin

Blog weekly or not at all. Occasional blogs signal an inactive website.

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Catalog Copy

"The time is drwaing nigh - To figure in the Catalogue. And woo the public eye." - Thomas Hood

Good copy, along with good images, makes or breaks your catalog.

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Conversion Rate Optimization

"Writing won't help sell unless it's a little assertive." - Neil Patel

Marketing that doesn't convert is pointless.

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Data Studio

"It's a capital mistake to theorize before one has data." - Sherlock Holmes

Data Studio makes your data accessible and easy to understand.

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Direct Mail Packages

DM requires 21% less cognitive effort to process and elicits a much higher brand recall." - Canada Post Study

DM has the highest response rate - DMA

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Direct Response Copy

"The more you tell, the more you sell." - David Ogilvy

Tapping into your prospects' hot emotional triggers sells a lot of your products.

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Email Campaigns

"Personalization - it is not about first/last name. It's about relevant content." - Dan Jak

Inbound or Outbound? How to build your list.

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Google Ads

"Always be relevant, create relevant campaigns, and give the use the answer to his query as precisely as you can." - Marko Kvesic.

Maximize Your Google and PPC ads.

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Graphic Design

"Information is only useful when it can be understood." - Muriel Cooper.

Great graphic design is invisible, but without it your message gets lost in murkiness.

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Landing Pages

"Your landing pages aren't Wikipedia. Stop adding unnecessary links." - Oli Gardner.

A landing page has one job - and one job only - get a conversion.

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Page Description Optimization

"My rule of thumb is build a site for a user, not a spider." - Dave Naylor.

You'll get more clicks if your page description is loaded with emotional benefits.

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Photo Editing/Retouching

"Photography helps people to see." - Berenice Abbot

Great hero shots sell more products. Give your images new life.

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Product Descriptions

"When the product is right, you don't have to be a great Marketer." - Lee Iacocca.

Your product descriptions reinforce or destroy your prospects' perceptions.

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Sales Funnels

"As marketing converges with customer service and sales, marketing today is more about helping and less about hyping." - Joel Book

Nurture your prospects every step of the way.

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Sales Letters

"Always enter the conversation already occurring in the customer's mind." - Dan S. Kennedy

Great sales letters capture that conversation and expand upon it.

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Sales Pages

"If you are not taking care of your customer, your competitor will." - Bob Hooey

Do your sales pages help your prospects, or simply try to sell them?

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Squeeze Pages

"Why waste a sentence saying nothing?" - Seth Godin

Sometimes less is more. When your prospects already want what you have, you don't need to club them with words.

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Search Engine Optimization

"The best place to hide a dead body is the second page of Google search." - Anon

SEO just to rank is pointless. It needs to bring in sales.

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Social Media

Influence is NOT popularity!" - Brian Solis

Social media efforts need to start a conversation and heighten engagement. Or they have failed.

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"We all need people who will give us feedback. That's how we improve." - Bill Gates

Find out what your prospects really want and how they talk about it.

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Web Design

"What separates design from art is that design is meant to be... functional. - Cameron Moll

If your site does deliver optimal results, it doesn't matter how pretty it is.

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Web Development

"Websites promote you 24/7: No employee will do that." - Paul Cookson

A money-generating website must capture prospect names and emails.

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"No matter what you do, your job is to tell your story." - Gary Vaynerchuk

Videos are a powerful way to influence your prospects. Videos outsell other marketing channels.

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To enquire about any of these services, please visit my contact page or call me at 435-680-5013.