Your Investiagion Starts with a Conversation

What Would We Discover About Your Business?

Every business leaves a trail of clues. Some are obvious. Others hide in plain sight—buried inside sales conversations, customer support tickets, reviews, analytics, abandoned shopping carts, even the language people use when they describe their frustrations.

By themselves, those clues don't tell us much. But put together, well, that's a whole other story. They reveal what's really going on.

And it's hardly ever the story your company tells. It's the story your prospects have been trying to tell you all along. What does their story say about you?

Where We Begin

Not with rewriting your homepage… or brainstorming headlines. Certainly not with tweaking colors of buttons. And we never assume that we already know what's wrong.

We ask questions so we can gather evidence. We're looking for patterns. We challenge assumptions. And we follow clues until they point in the same direction.

What You Really Pay for with Me

Most people think they're hiring a copywriter. They're not. They're getting so much more. They're getting someone to uncover why your persuasion breaks down in the first place.

That can lead to new copy. Or changes to the offer. Sometimes it means reworking their positioning. And sometimes there's no problem with the copy at all.

What You Walk Away With

By the time we're finished, you'll know what job your copy actually needs to do. You'll have a deeper understanding of where your persuasion is breaking down, and why it's happening. You'll know what needs to change.

We'll decide together what makes the most sense, whether it's a new landing page, a sales letter, repositioning your offer, or changing very little. But whatever we decide, it won't be based on a guess.

Every investigation begins with a conversation. Let's find out what your business is trying to tell you.