Thoughts on clarity, conversion, and messaging systems for skeptical markets.
Why Most Health‑Tech Personas Fail — and How to Build Ones That Work in Epic & Cerner Personas that stop at pain points crash at the two‑week adoption cliff. Here’s how f...
Sep 24, 2025 · Draft
Frontline-first adoption Week-2 Is the Real Test: Why Most Digital Health Tools Don’t Survive It Pilots rarely fail on day‑1. They fail in week‑2�...
Sep 15, 2025 · Published
Week-2 Is the Real Test: Why Most Digital Health Tools Don’t Survive It TL;DR Week-2 is the make-or-break. Frontline clinicians decide if a tool fits real work...
Sep 5, 2025 · Published
Reduce 30-day readmissions without new logins TL;DR Outcome-first in the EHR beats new portals. Embed a simple post-discharge workflow inside Epic/Cerner instead of ...
Sep 2, 2025 · Published