Les Moyes — Clarity & Conversion
Copywriter + Messaging Consultant for Health Tech

Case Studies

B2B / SaaS

Essential Business Templates

Challenge: “Templates” felt dry and functional — not urgent or transformational.

Approach: Empathetic opening → blueprint framing → urgency & price anchoring.

Result: Positioned as a shortcut to confidence & growth (not “more paperwork”).

Financial Education

Budget Brainiacs

Challenge: Abstract “financial literacy” didn’t move parents to act.

Approach: Story-led hook → “stop the cycle of money mistakes” positioning.

Result: Emotional urgency + clear benefits that parents relate to.

Consumer / Education

Meeka

Challenge: Offer felt generic.

Approach: Empathetic storytelling + before/after transformation.

Result: Personal solution with brand-safe persuasion.