The offer
The Decision Logic Diagnostic
A paid, time-boxed diagnostic that reveals how buyers are actually deciding—and where that creates hidden friction or risk.
What This Diagnostic Answers
This diagnostic answers one question:
Are buyers deciding the way you think they are—and if not, where does that create risk?
- What decision problem buyers believe they’re solving
- How decision logic varies across roles and contexts
- Where it diverges from leadership’s intent
- How that divergence shows up as friction, delay, or pressure
What You Receive
- An external decision-logic map based on real buyer signals
- Evidence of convergence or divergence in buyer interpretation
- Clear articulation of where risk is being introduced
- An executive-level readout explaining why results feel harder than they should
No tactics. No execution. No recommendations yet—just clarity.
What This Is / Is Not
This is
- Diagnostic
- External and buyer-focused
- Decision-level
- Designed for executives
This is not
- A messaging rewrite
- A brand audit
- Sales enablement
- A marketing engagement