Process

How the Diagnostic Works

A structured, external-first process designed to surface decision clarity—not prescribe fixes.

Pressure-Test Your Decision Logic See What You Receive

Step 1: External Buyer Signals

Language buyers use to describe the product or service
How different roles frame value
How the company is compared and evaluated
Where uncertainty or inconsistency appears

Step 2: Decision Logic Mapping

The implicit decision buyers appear to be making
The criteria they optimize for
The risks they’re trying to reduce

Step 3: Decision Risk Identification

Where divergence slows deals
Where it increases price sensitivity
Where it creates internal selling friction
Where it limits expansion or scale

Step 4: Executive Readout

What’s aligned
What’s ambiguous
Why it matters
What should be examined next

No fixes. Just clarity.