FAQ

  1. What is Direct-Response?
  2. What is Brand Advertising?
  3. Why Can’t I Write My Own Copy?
  4. Can’t I Just Put up a Website?
  5. Isn’t Direct Mail Dead?
  6. Can You Help Me Build My Email List?
  7. How Long Does it Take to Build an Email List?
  8. Do You Build Landing Pages?
  9. What is a Squeeze Page?
  10. Do You Do Web Design?
  11. Do You Do Print Layout?
  12. Can You Build My Ad for Me?
  13. Do You Do SEO?
  14. Can You Help Me Get My Page Ranked?
  15. Do You Do Keyword Research?
  16. Can You Help Me with My Social Media Profile?
  17. Do You Do Facebook Campaigns?
  18. Do You Write Long-Form Copy?
  19. What is Your Process?

Answers

1. What is Direct-Response?

Direct response is a method of marketing that gets your prospects to take a predetermined, immediate action, like downloading a report, signing up for a newsletter, or making a purchase.

2. What is Brand Advertising?

This is the type of advertising you see on television, hear on the radio, or read in a magazine. Its purpose is not to get prospects to take immediate action, rather it is to build familiarity with your brand.

3. Why Can’t I Write My Own Copy?

Copywriting is deceptively hard. You need to know how to tap into your prospects’ core desire and how to use words to captivate and keep interest, all while stirring emotions that elicit actions. It takes years of study and hard work to create persuasive copy.

4. Can’t I Just Put up a Website?

You can, but how are you going to get people to come to your site and stay there? People don’t read past the top three spots on Google or other search engines. Getting your site ranked at the top takes considerable know-how.

5. Isn’t Direct Mail Dead?

Actually, no. Study after study show that direct mail consistently gets the top response – in fact, it generates about 700% more response on average than the next closest marketing channel. It generally checks in at about a 5 -7% response rate.

6. Can You Help Me Build My Email List?

Yes. I am versed in multiple methods so I can build your listing using a style that matches you and works for your situation.

7. How Long Does it Take to Build an Email List?

That depends on how aggressive you want me to by and how much money you have to put into your campaigns. You can start with little to no money and build using a lot of your time (don’t worry, I will walk your through the steps – it’s not hard, once you know how), or you can pay me to do the work for you. The more money you have, however, the more options you’ll have to work with.

8. Do You Build Landing Pages?

Yes.

9. What is a Squeeze Page?

It’s a specialized landing page that is designed to do one thing and one thing only – to get your prospects’ email.

10. Do You Do Web Design?

Yes. I build pages from scratch using HTML and CSS – that way you never have to worry about some update breaking your site.

11. Do You Do Print Layout?

I do basic layout for your print sales pages.

12. Can You Build My Ad for Me?

No. I focus my efforts direct-response in order to help my clients get the best direct-response copy in order to generate the highest response rate possible.

13. Do You Do SEO?

Yes. I handle both the technical aspects (like reducing your pages’ load speed, optimizing images, etc.) and the content.

14. Can You Help Me Get My Page Ranked?

Yes. My fastest time from build to getting ranked #1 on Google was 2 months. I also worked for one of the top medical goods websites getting their products ranked high in Google.

15. Do You Do Keyword Research?

Yes. I can generate both short-tail and long-tail phrases for you and your marketing messages.

16. Can You Help Me with My Social Media Profile?

Yes. I specialize in building profiles that stand out from the crowd, that are different from all of the others who blend into the mass of humanity. If you are looking for a cookie-cutter profile, I’m probably not the guy you want. But if you’re looking for something that will catch the eye of your prospects, then I can help.

17. Do You Do Facebook Campaigns?

I build direct-response Facebook Campaigns. If you are looking for a traditionally looking ad, then I’m not your guy.

18. Do You Write Long-Form Copy?

Yes. I started with long-form copy, learning from the folks at AWAI how to write powerful, persuasive copy.

19. What is Your Process?

I start by digging into the product, service, or opportunity through research, hands-on experience when possible, and talking to sales reps, customer service people, and customers/clients. I also read everything I can about what I’m going to write about – both good and bad reviews, articles, etc.

I then envision someone I know who is the ideal prospect.

I draft between 50 to 200 headlines, come up with at least 10 Big Ideas, and I aim for that many leads as well. I decide which emotions I need to target in order to build a successful piece, and then I start writing.

20. How Do You Calculate Charges?

I do an in-depth analysis of what needs to happen in order to build you the most successful piece possible and then I create a custom quote based on the work that needs to be done.