Les Moyes Copywriter
and Marketing Specialist
Strategic Planning
495 N 100 E,
American Fork, UT
Phone: 435-680-5013

Creating an Irresistible Offer Using Bonuses

Your offer needs to be so good...so compelling...that your serious prospects cannot say no. They demand value for their hard-earned cash. The best way to do that is to create the impression of unequal trade. One where they feel they are getting the better end of the deal.

Adding bonuses is the fastest (and easiest) way to tilt perception. But, you do need to exercise some caution because if you add too much value, your prospects will likely begin to doubt your offer is legitimate.

When it comes to choosing bonuses, two main strategies, or schools of thought, exist. We will briefly mention them here and then go into more detail about them below. One strategy is to supplement the main offer with additional items or knowledge that is desirable to enhance the primary product or service. The other, when the main offering doesn’t carry much value, is to offer a desirable item as a bonus.

When your primary product or service is something that people want but may have some hesitancy or resistance to getting due to a factor such as its price, then tacking on bonuses can overcome the objection. For example, if you are selling software that automates a certain task, you could offer free customer support for a limited period of time.

If, on the other hand, you offer a service such as a stock report, the report itself may not carry much-perceived value. In that case, you could offer a free stock trading service for so many trades.

You can also build urgency into your offer by having only a limited quantity of your bonus item when it makes sense, or by having a deadline before you start charging for the bonus item.

The best bonuses to offer are those that cost nothing after the initial outlay. Think of an information product, such as an e-Book or guide.

When to mention your free bonuses.

In order to have the greatest impact on purchases, free bonuses need to be presented immediately after you reveal the price of your main product or service...before you ask for the order.

The best bonus offers include at least a paragraph or two for each bonus item that sells the benefits of that particular item. And for digital items, it’s important to provide a picture as that gives credibility to your bonus being a real object with real value. You’ll also need to assign a fair market value to each item and list it within the bounds of the description.

Once you have decided on your bonuses, the next step is to decide whether those who request a refund get to keep the bonuses or if they need to return them. (In the case of digital products it is impossible to get a return.)

After you have posted your offer, you will want to monitor and track its performance. You’ll also want to do split testing to see if you can improve your results by tweaking your offer.

To learn more about free bonuses please visit my website at www.lesmoyes.com.

Les Moyes.

P.S. Make sure that you deliver your free bonuses, or you could get into trouble for false advertising.

Here's the link to the original article on LinkedIn