Les Moyes — Clarity & Conversion
Copywriter + Messaging Consultant for Health Tech

Clinician-informed copy for Health Tech selling to health systems

Outcome-led, evidence-safe messaging that skeptical buyers—and clinicians—understand fast. No hype. Enterprise-ready.

Frontline-first Evidence-safe claims (qualified) Enterprise CTAs
Numbers (when used) include population, timeframe & date.
Clarity-first Funnel-aligned Direct-response

Clarity-first messaging

I translate technical value into clinician-grade plain English and lead with outcomes—so hospital buyers grasp “what changes” in seconds.

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Funnel-aligned assets

Copy and collateral that match enterprise buying: Evidence brief, Epic/Cerner workflow one-pager, Security & Compliance packet, and decision FAQs.

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Direct-response discipline

Persuasion without hype: specific promises, proof, and clear next steps—tailored for committee sales and skeptical audiences.

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How I Help

Messaging Strategy

Positioning, value propositions, and story alignment so every asset says the same thing — clearly.

  • Positioning & narrative
  • Funnel & journey audit
  • Compliance-aware clarity (health tech)

Conversion Copywriting

Sales pages, landing pages, emails, case studies — written for skeptical audiences without hype.

  • Sales & lead gen pages
  • Email sequences & nurture
  • Case studies & blogs

Consulting Partnership

Think of me as your translator: complex → clear, features → benefits, assets → a system.

  • Monthly advisory
  • Team workshops
  • Review & optimization

Proof: Recent Work

B2B / SaaS

Essential Business Templates

Reframed “templates” as a blueprint for freedom. Empathy + urgency + DR structure.

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Financial Education

Budget Brainiacs

Shifted from “teach money skills” to “stop the cycle of money mistakes” for parents.

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Consumer/Education

Meeka

Turned a generic product into a personal solution through empathetic storytelling.

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Free Evidence Brief

“5 Copy Mistakes Health Tech Brands Make That Kill Conversions”

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